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EDDM: Direct Mail Coupons

Bang for Your Buck with Direct Mail Coupons It’s no secret that consumers are looking for more and more bargains as the recession forces a tightening on pocketbooks. While consumers hunt harder and...

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Why Is Mail So Popular?

Mail Works! Communication channels seem to increase and evolve on almost a daily basis, yet mail continues to be an effective – even preferred – method of reaching your current and potential customers....

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pURL | Personalized URL Campaign Tips

Tips for Using PURLs If you’ve ever considered using a Personalized URL as part of your mail campaign, here are some helpful tips we’ve compiled. Starting at square one – Start with a new domain name....

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pURL and Landing Page Tips in Your Direct Mail Campaign

pURL and Landing Page Tips in Your Direct Mail Campaign You’ve decided to launch a direct mail campaign and use a personalized URL (pURL) as part of the campaign. Here are some tips on making the...

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Get More Out of Your Marketing Program with VDP

How To Get More Out of Your Marketing Program Using VDP Variable Data Printing (or VDP) has changed the way marketers plan their programs and design their mailpieces. No longer are they creating for a...

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Got Freemium?

FREEMIUMS! GET YOUR STRAHM FREEMIUMS! The term freemium is coined using two powerful words ‘Free’ and ‘Premium’. What is Strahm offering? Click here to find out! From time to time, we like to ask...

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7 Whys of Direct Marketing

Explore The “Why” of  Direct Marketing Instead of “How” To Do Direct Marketing Technology is changing and getting better all the time. We all know this. We have easier, faster, less expensive options...

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Direct Mail Marketing Campaign

You’ve decided that you want to do a direct mail marketing campaign – now what? You’re priority should be designing a mail piece that will deliver results. One important factor is the copy you use on...

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USPS 2015 Promotions

First-Class Mail 2015 Promotions Registration Begins March 15 As part of its commitment to grow the mail, the Postal Service is pleased to announce several First-Class Mail promotions that will offer...

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USPS ColorTranspromo Promotion

ColorTranspromo Promotion The Color Transpromo Promotion will provide upfront postage discounts to mailers who use dynamic color print for marketing and consumer messages on their bills and statements....

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